Canada is an interesting market. It's the second largest country in the world by territory and it's population of ~35 million is roughly comparable to the state of California's. Often overlooked, Canada is still an untapped market for many large global brands. But that situation is changing quickly.
While most of the new entries (and exits) don't really grab my attention, the appearance of Uniqlo does. Any trip through New York or Boston has a stop in the shop. That's all changing now. Ahead of the grand opening of two locations in Toronto, Uniqlo has partnered with a selection of local Toronto retailers for two week pop-up shops with each showcasing a small selection of apparel. One of those shops is local cycling haven Blacksmith Cycle. For a cyclist like me the melding of these two cultures and brands is oddly gratifying.
Last week I got a call to see if I was able to drop into the shop to photograph the transformed interiors to support the press launch. Below is a selection of images and out takes from the shoot. If you're around the city in the next two weeks definitely drop in and check out the slick Uniqlo heat tech thermal and block tech rain wear.
Oh and they have bike stuff too.