Rad Stuff: Boa Closures Thinks Pink

A lot of reality happens only behind closed doors. You may never know the sometimes incredibly personal battles that people are fighting. That shouldn't stop us all from showing our support openly and proudly.

Let me tell you about something really rad. Boa Closure Systems are helping raise money and awareness for women's breast cancer. For a minimum donation of $10USD, Boa will send you a pair of pink Boa cycling dials. Put them on your shoes and let the women in your life know that you are thinking about them and that you care. It's a small gesture but it may mean an important reassurance to someone who needs it.

I ordered mine, get yours too. Order some reel pink today, click here.

Who is Boa Closure Systems? If you don't know, you should. They have revolutionized so many industries including cycling with their Boa technology. I wrote about it in my review of the Lake CX402. It's refreshing to see brands sincerely doing something good.